Crypto.com Promotes COO Eric Anziani to President

Quick take:

• Eric Anziani will continue to serve in his current role as chief operating officer.
• In his expanded role, Anziani will oversee operations at Crypto.com.
• He has more than 16 years of experience in strategy, partnerships, and innovation in fintech, payments and financial services.

Crypto.com has promoted its current chief operating officer Eric Anziani to president. He will continue to serve in his current role as chief operating officer.

In his expanded role as president, Anziani will oversee operations including customer experience, onboarding and global payments), and he will continue to lead strategy, product, sales, international expansion, data, research and blockchain integration.

Since joining Crypto.com in 2018 as SVP of group strategy, Anziani has taken on various leadership roles throughout the years. Prior to becoming COO, he was the company’s chief strategy officer. 

“Eric is a leader and strategic thinker who has helped guide the Company’s vision and solidified Crypto.com as a world-class platform built on security, compliance, and trust,” said Kris Marszalek, CEO of Crypto.com. “Eric’s expanded role will allow him full visibility of growth opportunities for the company and the ability to continue building and innovating to position Crypto.com for continued success.”

Anziani is a seasoned leader with more than 16 years of experience in strategy, partnerships, and innovation in fintech, payments, financial services and e-commerce. Prior to joining Crypto.com, Mr. Anziani worked at leading financial institutions like Goldman Sachs, McKinsey, PayPal, as well as fashion & lifestyle e-commerce company, Global Fashion Group, in London, Paris, Singapore and Tokyo.

“The team at Crypto.com is mission-driven and embodies our values of ownership, humility, and clear thinking. It has been a privilege to grow the business together.” said Mr. Anziani. “We have a lot of work to do to responsibly advance the industry, and I am excited to continue to help lead this journey.”

This news comes a week after the UK’s advertising regulator banned a Crypto.com NFT ad as it “failed to illustrate the risk of investing in NFTs” and “didn’t make clear that fees would apply.”

The Advertising Standards Authority (ASA) also banned two of Crypto.com’s ads in January, claiming that the ads took advantage of customers’ “inexperience or credulity” and did not clearly state that crypto investments are not regulated in the UK. 

Crypto.com received approval from Financial Conduct Authority (FCA) to operate in the UK in August.

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