Blind Horse Winery releases its first NFT-labelled wine

Blind Horse Winery, in collaboration with VaporFi, has released its first ever NFT-labelled wine specifically for collectors.

The news of the launch, revealed by the metaverse experts at NFT Plazas, detail how the Wisconsin-based winery has produced a collector’s edition 2019 Cabernet Sauvignon featuring a non fungigle token label from the Bored Ape Yacht Club collection.

According to inital reports from Forbes, the Bored Ape label was acquired by VaporFi in 2022 and licensed exclusively to Blind Horse Winery specifically for this release. The move reportedly follows a partnership between The Blind Horse Winery and VaporFi being first forged last March as a way to bridge the gap between the cryptocurrency and traditional wine business sectors.

Speaking about the move, Blind Horse master winemaker and general manager at the winery Tom Nye said: “It’s a product that is designed for crypto and wine enthusiasts, and for me, it’s the centrepiece of my collection. If you’re into cryptocurrency, you know the significance of the Bored Apes and that it set off the non-fungible token craze.”

Nye warned collectors: “When it’s gone, it’s gone,” but hastened to add that the item should serve as a talking point and assist in bringing people together. He explained: “Wine is really beautiful by itself, but what makes it even better is everything else that goes along with it, which is food, friends, and family.”

The winery has recommended purchasing two bottles — one to display and another to consume with family and friends. It revealed that the wine, which will retail at US$100, is representative of the traditional and digital worlds and features a blend of Cabernet Sauvignon, Malbec and Petit Verdot that has been aged for three years in French and American oak barrels.

The NFT-labelled wine will be limited to just 200 bottles and is set to target wine and crypto enthusiasts who want to secure a piece of history.

Learn more about the NFT marketplace for wine and spirits here.