Gamestop Doubles Down on NFT Gaming with Web3 Game Launcher

Quick take:

• Gamestop has teamed up with Telos Foundation to bring mainstream games to the Telos blockchain.
• The gaming and accessories retailer is accelerating its web3 strategy with a blockchain games launchpad.
• Telos will use GameStop’s newly launched Web3 game launcher GameStop Playr to access mainstream gaming distribution.

Gamestop is ramping up its NFT gaming strategy after announcing a new partnership with Telos Foundation. The video games and accessories retailer recently launched a web3 games launcher that will allow Telos to bring mainstream gaming to its blockchain.

Dubbed Gamestop Playr, the launcher is currently whitelisting early adopters. Gamestop launched its web3 campaign last year when it announced plans to build an NFT marketplace for gaming products.

The company also collaborated with Immutable to launch a $100 million grants program for developers looking to build NFT games on the Ethereum scaling protocol.

Gamestop’s latest collaboration will further extend its ecosystem by allowing its users to enjoy web3 games supported by Telos.

“We are thrilled to enter into this transformative collaboration with GameStop,” said AJ Dinger, Head of Business Development at the Telos Foundation. “We believe this collaboration will be a meaningful driver of new users into the Web3 space. By combining GameStop Playr with Web3 games utilizing Telos’ high-performance blockchain infrastructure, we can break down many of the barriers currently deterring Web2 players from embracing Web3.”

According to DappRadar, blockchain games are still the most vibrant segment of the web3 industry. The segment presents an exciting opportunity to bring web3 to the masses.

However, given the relatively lower quality of blockchain games compared to traditional online games, mainstream game developers and distributors have faced criticism multiple times whenever they revealed plans to pivot to web3 gaming.

This has created a need for a hybrid onboarding mechanism, that allows traditional gaming companies to leverage web3 elements without completely pivoting to blockchain gaming.

That is the kind of solution Gamestop is looking to offer through Gamestop Playr.

Its collaboration with Telos will help bridge the gap between the conventional gaming community and the Web3 audience.

Justin Giudici, CEO of the Telos Foundation commented: “Telos offers an ideal environment for GameStop’s push into Web3 game distribution. We believe the prerequisites for advancing this dynamic space require a platform that’s fast, secure, sustainable and scalable.”

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