American apparel retailer Ralph Lauren is accepting crypto for the first time at its new store in Miami’s Design District.
The luxury brand is also offering a crypto-native experience — gifting NFTs via a multi-tiered partnership with online leisure community Poolsuite, which it described as “deeply rooted in the Miami lifestyle.”
Poolsuite is a vaporwave digital neighborhood centered around online radio, perhaps best known for Poolside.fm. It predates the rise of Web3 (launched in 2014), having sold NFT memberships for its “Internet Leisure Corporation” in Nov. 2021. It minted a second collection, “Grand Leisure,” almost one year later.
Poolsuite NFT holders have now been sent commemorative Ralph Lauren tokens, issued on Ethereum. The tokens can be used to register for tickets to a private party at a Miami estate hosted in late April. The NFTs have been distributed to more than 2,700 addresses.
Holders of Poolsuite’s Grand Leisure collection will also be able to update their “Leisurist” avatars using Ralph Lauren-inspired digital looks based on the retailer’s recent runway show in Los Angeles.
As for its other crypto moves, Ralph Lauren will accept bitcoin (BTC), ether (ETH), MATIC, apecoin and stablecoin USDC, starting with the new Miami store.
It’s unclear whether Ralph Lauren will actually see any of the crypto, though. BitPay can also convert crypto into fiat on behalf of the retailer. Blockworks has reached out to learn more.
Miami’s luxury market has been one of the fastest growing in the US, Vogue Business reported citing Morgan Stanley research. Ralph Lauren’s crypto-friendly store will feature exclusive handbags and accessories available only at that location.
Miami — also the home of NFT giant Yuga Labs — has become a popular destination for crypto enthusiasts. It’s now a hotspot for many of the industry’s events, including Bitcoin Miami.
Get the day’s top crypto news and insights delivered to your email every evening. Subscribe to Blockworks’ free newsletter now.
Want alpha sent directly to your inbox? Get degen trade ideas, governance updates, token performance, can’t-miss tweets and more from Blockworks Research’s Daily Debrief.
Can’t wait? Get our news the fastest way possible. Join us on Telegram and follow us on Google News.
Credit: Source link
Bitcoin 
Ethereum 
XRP 
Tether 
Solana 
BNB 
USDC 
Dogecoin 
Lido Staked Ether 
Cardano 
TRON 
Wrapped stETH 
Chainlink 
Wrapped Beacon ETH 
Hyperliquid 
Wrapped Bitcoin 
Ethena USDe 
Sui 
Figure Heloc 
Stellar 
Wrapped eETH 
Avalanche 
Bitcoin Cash 
WETH 
Hedera 
LEO Token 
Litecoin 
Cronos 
Toncoin 
USDS 
Shiba Inu 
Binance Bridged USDT (BNB Smart Chain) 
Coinbase Wrapped BTC 
Polkadot 
WhiteBIT Coin 
Uniswap 
Ethena Staked USDe 
World Liberty Financial 
Ethena 
Mantle 
Monero 
Aave 
Bitget Token 
Pepe 
Dai 
OKB 
Jito Staked SOL 
MemeCore 
NEAR Protocol 
Ondo 