Korean blockchain firm Klaytn eyes digital asset mass adoption

5 August 2022

in NFT

Reading Time: 3 mins read

Klaytn’s CKO said NFTs are key to digital ownership and that they are looking to achieve mass adoption of digital assets – Photo: Shutterstock

Dominant in its home market of South Korean blockchain firm Klaytn has set its sights on the global market and it is eying non-fungible tokens (NFTs) as the vehicle for mass digital adoption.

The Klaytn Foundation is backed by Korean digital giant Kakao which owns the country’s dominant messaging app.

It is also behind the KLAY digital token.

KLAY to US dollar

Klaytn says that NFTs are the key technology for digital ownership which will be used as a core component in the metaverse.

Chief Klaytn Officer (CKO) Seo Sangmin (Sam) put this view forward at the MetaJam Asia 2022 in Singapore recently.

Klaytn and OpenSea

MetaJam Asia 2022 features multidisciplinary exhibits which are presented in seven experiential zones.

Klaytn’s aim comes after its partnership with OpenSea, the world’s largest NFT marketplace.

This is intended to scale-up the NFT ecosystem, strengthen ties, and bring greater visibility to Asian NFT projects worldwide in its press release.

Klaytn is one of a number of outfits aiming to disrupt ethereum’s dominant role in the NFT sector.

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The Klaytn Foundation is a non-profit organization that manages the US$500m Klaytn Growth Fund.

It also operates alongside Krust, the holding company for all overseas ventures of internet giant Korean digital firm Kakao which dominates its home market.

Klaytn and Binance

The Klaytn ecosystem also has collaborations with blue chip crypto names such as Binance, backers of BNB and Chainlink.

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In Klaytn’s move toward true data ownership and mass adoption of NFT and blockchain, the CKO laid out and explained the formula.

Digital items combined with digital ownership, service capacity and utilities, Sam said, could be digital assets for digital collectors and creators.

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Sam added that for mass adoption there needs to be more use cases of digital assets presented as NFTs.

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In another MetaJam session, Klaytn’s director of partnership Shi YiFei said she believes the key element for mass adoption is an improved user experience for digital asset users.