Adidas Teams Up with STEPN for NFTs, Merchandise Collection

Adidas, the renowned brand for shoes and sports attire, has joined forces with Stepn, a fitness app operating on the Solana platform, in an exciting collaboration announced just this Monday. This partnership is set to commence with an exclusive release of 1,000 NFTs, introducing the Stepn x Adidas Genesis Sneakers collection.

Inspired by Adidas’s most beloved running designs, this collection promises to blend the essence of iconic footwear with the innovative realm of blockchain technology.

The highly anticipated NFT collection is set to debut this week on April 17th, exclusively on MOOAR, Stepn’s cutting-edge NFT platform.

According to a press release shared with The Crypto Times, Shiti Manghani, CEO of STEPN said, This collaboration between STEPN and adidas underscores how powerful it is when you can move-and-earn in both the virtual and real world simultaneously.”

She added, “That such a physical and digital – or ‘phygital’ – partnership between the most widely used lifestyle app and a global brand like adidas are now a reality indicates the direction lifestyle rewards are going.” 

Launching in two electrifying phases, the first phase, commencing on April 17, is an exclusive treat for our most dedicated patrons. 

With 200 NFTs reserved for our esteemed community members, including holders of the coveted ‘ALTS by adidas NFTs and cherished participants of the expansive FSL community, encompassing enthusiasts from STEPN, MOOAR, and the dynamic Gas Hero blockchain game.

Prepare for the second phase, an exhilarating public raffle sale from April 18 to April 21. Here, the remaining 790 NFTs will shine in the spotlight. Winners will be selected every 24 hours, offering everyone a chance to claim their piece of the collection on the illustrious MOOAR marketplace. 

To ensure fairness, they have set a one-NFT-per-wallet limit, ensuring that every enthusiast can indulge in the magic of the STEPN x Adidas Genesis Sneakers collection.

Adidas, known for its innovative approach, has already established groundbreaking partnerships within the crypto realm, teaming up with industry leaders like Coinbase, the prestigious Bored Ape Yacht Club, and luxury icon Bugatti.

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