American software firm buys up $250 million in Bitcoin, stock jumps 10%

13 August 2020

in Bitcoin

Reading Time: 3 mins read

Nasdaq-listed American enterprise software firm Microstrategy said it purchased over $250 million in Bitcoin this year, an announcement that pumped its stock prices up by 10 percent.

Bitcoin a “treasury reserve” asset

As per a release Tuesday, Microstrategy said Bitcoin is now a cornerstone of its financial strategy in the coming years, especially as the US battles with the ill-effects of the coronavirus pandemic and the risks of over-inflation.

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https://t.co/PSdM3Eu9Ni

— MicroStrategy (@MicroStrategy) August 11, 2020

The firm said, “distinctive properties” of Bitcoin led it to believe investing in the cryptocurrency would provide not only a reasonable hedge against inflation but also the prospect of earning a higher return than other investments.

[crypto-donation-box]

In all, the firm picked up over 21,454 Bitcoin at an aggregate purchase price of $250 million, inclusive of fees and expenses. Meanwhile, Michael J. Saylor, the CEO of MicroStrategy, noted the firm’s investment in Bitcoin as part of their new capital allocation strategy, which maximizes shareholder value.

As I suggested 6 months ago, we are now starting to see businesses owning Bitcoin as a marketable security on their balance sheet. MicroStrategy Adopts Bitcoin as Primary Treasury Reserve Asset. Just. Getting. Started. https://t.co/dVUOr8Loac

— Preston Pysh (@PrestonPysh) August 11, 2020

But the decision to purchase Bitcoin wasn’t overnight, he noted. Instead, the firm “spent months” to determine the capital allocation and saw the vast economic factors — such as excessive money printing and a grim economic outlook — as major factors behind their decision.

Saylor said:

“This investment reflects our belief that Bitcoin, as the world’s most widely-adopted cryptocurrency, is a dependable store of value and an attractive investment asset with more long-term appreciation potential than holding cash.”

He added Bitcoin has emerged as a significant addition to the global financial system, with characteristics that are useful to both individuals and institutions. This made it a “legitimate investment asset” for MicroStategy and the principal holding in its treasury reserve moving forward.

The “brand” and a stock jump

Saylor articulated the opinion called the global acceptance, brand recognition, ecosystem vitality, network dominance, architectural resilience, technical utility, and community ethos of Bitcoin as some factors behind its “superiority as an asset class for those seeking a long-term store of value.”

MicroStrategy (a $billion company) has accumulated 21,454 BTC and refers to it as ‘Primary Treasury Reserve Asset’ …

… let that sink in

— Alistair Milne (@alistairmilne) August 11, 2020

He noted Bitcoin was “digital gold,” and “harder, stronger, faster, and smarter” than any money that has preceded it. Saylor further expected its value to rise with the advances in technology, expanding adoption, and the network effect that has fueled the rise of so many category killers in the modern era.

Meanwhile, the news caused MicroStrategy stock to jump over 10 percent. Twitter commentators said the value of that was over $250 million, enough to cover the firm’s Bitcoin investment.

As a Bitcoiner who spent years working with C-suite execs… this MicroStrategy news is bigger than you realize.

Every CEO I’ve ever met has been obsessed with what his peers are doing to drive their stock price.

10% bump for converting $250M into BTC?
ALL other CEOs: 👀

— Croesus 🔴 (@Croesus_BTC) August 11, 2020

Ripple CEO Brad Garlinghouse called the move “bold and brilliant” in a tweet:

As I was saying… crypto shines like gold. @microstrategy’s move to diversify in favor of digital assets is bold – and brilliant! One of the first companies to do so, but they certainly won’t be the last. https://t.co/2RFS4FZEQH https://t.co/J5szoLnTfT

— Brad Garlinghouse (@bgarlinghouse) August 11, 2020

Meanwhile, MicroStrategy concluded it’s announcement on a strong note, “We believe that, together, these and other factors may well have a significant depreciating effect on the long-term real value of fiat currencies and many other conventional asset types, including many of the assets traditionally held as part of corporate treasury operations.”

Here’s hoping that Bitcoin, and other cryptocurrencies, catch on.