Bitwise’s Clever New Ad Campaign

Victoria Kulbanska Anderson, Bitwise’s Head of Growth Marketing, acknowledged Ethereum as the most versatile blockchain. She also expressed excitement about the campaign’s potential to highlight Ethereum’s features in an accessible and humorous way.

“With this campaign, we wanted to bring that versatility to life in a memorable way. There’s something about personifying Ethereum as a contrast to legacy financial and tech platforms that both highlight its potential and spotlights just how inefficient the status quo can be. With these ads, we’re excited to point to Ethereum’s groundbreaking potential with the approachability, wit, and crypto-native ethos that has always defined Bitwise,” she explained.

The ad campaign will run on several of the nation’s largest business news networks and other paid channels. Additionally, Bitwise launches the ad as a non-fungible token (NFT). Viewers can mint the “Big Finance Sleeps” video as an NFT on Zora Network.

At the time of writing, it has been minted 1,479 times and is part of the “Ethereum vs. Status Quo” NFT collection. Proceeds from the minting will be split evenly between the Protocol Guild, which supports Ethereum open-source developers, and the video’s actors.

Bitwise’s ad release followed a similar move from another asset manager, VanEck. BeInCrypto reported in May that VanEck launched an Ethereum advertisement less than an hour after the US Securities and Exchange Commission (SEC) announced the approval of the 19b-4 form for spot ETH exchange-traded funds (ETFs). This 37-second video emphasizes Ethereum’s potential and questions its role in fostering a less centralized, open-source economy.

Earlier this week, Bitwise filed its updated S-1 form with the SEC for its spot Ethereum ETF. The updated form disclosed a $2.5 million seed investment and a $100 million potential share purchase from venture capitalist Pantera Capital.

Read more: Ethereum ETF Explained: What It Is and How It Works

The final approval from the SEC is crucial for these ETFs to begin trading. Although the SEC has approved the 19b-4 form, issuers still require approval for their S-1 forms to proceed. Analysts, such as James Seyffart and Eric Balchunas from Bloomberg Intelligence, have projected that trading could potentially start as early as July 2.