‘celebration of our community’s incredible support’

Binance, the world’s largest crypto exchange by trading volume, is celebrating its seventh anniversary on Friday.

The crypto behemoth, which launched in 2017 and has been at the forefront of crypto adoption since, has outlined a global campaign to mark this milestone.

Binance marks milestone with ‘Be Binance’ campaign

Per a press release shared with crypto.news, Binance said its ‘Be Binance’ campaign aims to celebrate the community after a remarkable seven years. In this time, Binance has seen its user base grow to more than 200 million globally.

“‘Be Binance’ is a celebration of our community’s incredible support over seven remarkable years,” Binance chief marketing officer Rachel Conlan, said. She added:

“Through determination, curiosity, and responsibility, we’ve faced challenges and reaped rewards, thanks to our 200 million users. As we journey toward financial freedom, we stay true to our values — humility, kindness, collaboration, and gratitude. Thank you to your community for believing in Binance.”

Users to win BNB in $7,000 giveaway

According to today’s announcement, the ‘Be Binance’ campaign will feature in-person meet-ups, virtual gatherings, and dynamic social media contests among other activities. The exchange will also offer exclusive promotions, with these activities and giveaways targeted at underscoring how important a community is in the overall push for blockchain innovation and adoption.

The exchange has earmarked $7,000 in BNB tokens for its giveaway, which will see users win for various social media activities. These include sharing what the term “Be Binance” means to them, answering daily questions or sharing birthday wishes among others. Apart from BNB vouchers, users will also win Binance merchandise.

Binance is available in over 100 countries and will see events across 19, including the UAE, Australia, New Zealand, Spain and Benin

At the time of writing,data from CoinMarketCap shows Binance tops the spot crypto exchange leaderboard today with over $27 billion in daily trading volume. The volume dwarfs that of global rivals Bybit with over $7.5 billion, Gate.io at $5 billion, OKX $4.6 billion and Coinbase $3.8 billion.

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