Fortune 500 Executives Are Eyeing Stablecoins Like Never Before—Study

US firms are warming up to stablecoins at a pace we haven’t seen before. Interest jumped from 8% in 2024 to 29% this year among 100 executives at Fortune 500 companies. That’s more than three times the level of a year ago.

And small ones aren’t far behind. A fresh look at the numbers shows stablecoins are moving from fringe tech talk into boardroom discussions.

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Rising Interest Among Big Firms

According to Coinbase’s State of Crypto report released Tuesday, 29% of surveyed executives say their company plans to work with stablecoins or is curious about them.

Last year only 8% felt the same way. Yet just 7% of those firms have actually started using or holding stablecoins. It’s clear that many leaders are still in a testing phase. Slow bank transfers and steep fees on regular payments have pushed them to look for alternatives.

Source: Coinbase State of Crypto Report.

Small Businesses Join The Trend

Based on reports from the same study, 251 financial decision-makers at small and medium businesses took part in the survey. Now 81% say they’re interested in stablecoins, up from 61% a year ago.

Almost half—46%—expect to use crypto in the next three years. And more than 82% think crypto can tackle at least one real cost or cash-flow issue for their business. Whether it’s cutting payment fees or speeding up cross-border transfers, smaller outfits see solid reasons to experiment.

Source: Coinbase State of Crypto Report.

Transactions Hit New Heights

Crypto flows are already huge. Organic stablecoin transfers hit $719 billion in December 2024 and $717 billion in April 2025—the two highest months on record so far.

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Overall, total stablecoin volumes reached over $27 trillion in 2024, beating the combined volumes of Visa and Mastercard by nearly 8%. Holder counts climbed past 160 million in May.

Early Movers And Experiments

Even big names are taking notes. At a Bloomberg Tech Summit on June 5, Uber’s CEO Dara Khosrowshahi said the ridesharing giant is in a study phase for stablecoin payments.

The goal is simple: lower costs when moving money around the globe. And on May 14, Fireblocks reported that 90% of institutional players they surveyed are exploring stablecoin use in some part of their operations. That could mean anything from instant remittances to more efficient payroll in countries where banks are slow or expensive.

Featured image from Fortune, chart from TradingView

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