K-pop star G-Dragon launches NFT on OpenSea with Fandom Studio, BNB Chain

South Korean singer G-Dragon launched a non-fungible token (NFT) collection on OpenSea on Wednesday morning in Asia in collaboration with Fandom Studio, a platform to monetize TikTok content with NFTs, and BNB Chain.

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Fast facts

• The collection, “Archive of PEACEMINUSONE,” consists of 13,444 NFT puzzle pieces that make up a painting by G-Dragon named “Archive 2016.” It is minted at 0.27 BNB (US$88) each starting on Wednesday, according to OpenSea.

• G-Dragon, 34, is a Korean singer and rapper who debuted in 2006 and rose to prominence as the leader of K-pop band Big Bang, one of the best-selling K-pop acts. He has over 8.4 million followers on Twitter and 22 million on Instagram as of Wednesday.

• Some holders of the NFTs may also get concert tickets, early access to merchandise and physical certificates with autographs and doodles by G-Dragon, OpenSea said in a tweet on Saturday.

• Major Korean music labels — including HYBE, which manages K-pop band BTS, along with SM, YG and JYP and Cube — have all announced plans involving NFTs and the metaverse.

• In November, HYBE’s K-pop boy band SEVENTEEN included a metaverse experience as part of its Asia concert tour in Japan.

• In October, the HYBE label also launched NFT platform MOMENTICA in partnership with Korean blockchain firm Dunamu, and this month airdropped a series of NFTs featuring its artists including SEVENTEEN, Enhypen and LE SSERAFIM.

See related article: NFTs and the music industry: K-pop’s new token economy