Louis Vuitton Launches 200 VIA Title Trunk NFT Collection

30 November 2023

in NFT

Reading Time: 2 mins read

Louis Vuitton’s creative director Nicolas Ghesquière has designed a new NFT called the VIA Tile Trunk. This miniature virtual trunk is inspired by a trunk-shaped mini cube bag which was unveiled at the Spring-Summer 2024 fashion show. The VIA Tile Trunk continues Louis Vuitton’s foray into the Web3 space.

This exclusive NFT collection, VIA Tile Trunk, is limited to just 200 editions priced at 6,000 euros and is solely accessible to the brand’s VIA Treasure Trunk owners, which was launched in June 2023.

VIA Tile Trunk NFTs are a cube bag with 8.5 x 8.5 x 8.5 cm dimensions and are inspired by the hard-sided key features with S-lock, reads website. NFT collectors can claim their bags physically in February 2024.

Louis Vuitton is expanding its Web3 presence with a new initiative called VIA, which offers exclusive digital products and experiences to its VIA customers. VIA is designed to attract a new customer demographic by providing a 360-degree experience that encompasses digital, communications, sales, and legal aspects.

Louis Vuitton aims to create a seamless blend of the digital and physical worlds, extending the in-store experience into a boundaryless realm. The brand’s goal is to unveil a series of digital collectibles, accessible through keys acquired by Treasure Trunk owners.

Louis Vuitton’s foray into Web3 is still in its early stages, but the brand is already making significant strides. The VIA Title Trunk NFT Collection is a clear indication of Louis Vuitton’s commitment to this new frontier, and it will surely be followed by many more innovative projects in the coming years.