MetaMask Unveils New Feature for Airdrop Testing and NFT Exploration

Leading Web3 cryptocurrency wallet MetaMask has unveiled a new feature that lets users test airdrops and explore NFTs on different blockchains. According to the company’s announcement this week, the new feature is developed in partnership with Daylight, an on-chain solution provider.

MetaMask’s new offering allows users to find relevant NFTs tailored to their interests.

Consensys, the developer team behind MetaMask, explained that the offering would check whether a user is eligible for any airdrop in the ecosystem. This way, the user won’t miss any opportunities to get airdrops.

More Options From MetaMask

The new functionality is now available in MetaMask Portfolio. With Daylight’s support (Daylight API), users can easily discover trending NFT mints based on their on-chain activities, such as seeing if that wallet is on the waitlist or owns tokens related to any events.

According to MetaMask, Daylight API uses various social factors to recommend NFTs that match user’s interest, making the process of finding new NFTs more personalized and efficient.

The feature looks at NFTs you’ve already interacted with, such as being on an allowlist, holding a related token, or minting from a specific creator. It also takes into account who you follow on platforms to recommend NFTs minted by those creators. Plus, it will analyze what’s popular among holders of specific collections or trending on the blockchain itself.

MetaMask’s feature currently supports Ethereum, Optimism, Arbitrum, Base, Polygon, and Zora, the company shared.

The latest development follows MetMask’s recent partnership with Robinhood. In February, Consensys announced it teams up with financial trading platform Robinhood Markets Inc. to integrate Robinhood Connect with the non-custodial Web3 wallet.

As part of the agreement, MetaMask have integrated Robinhood Connect with MetaMask’s Buy Crypto aggregator. This allows users to seamlessly buy and sell crypto directly within the MetaMask interface while benefiting from Robinhood’s low-cost trading mechanism.

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Consensys stated that the partnership with Robinhood is the result of the firm’s 2023 global survey of over 15,000 participants across 15 countries. The survey’s findings revealed a strong desire for online ownership and control: 79% of respondents expressed a wish to manage their online identity, while 67% desired the freedom to own their online creations.

Apart from Robinhood, MetaMask also joined forces with Web3 security firm Blockaid for increased security. As part of the collaboration, MetaMask deploys the pre-transaction risk warning feature that was tested in November 2023.

Since its launch, MetaMask has continuously improved its services to enhance user experience. In addition to forming key partnerships with industry leaders, the company also focuses on integrating new features, such as launching ETH staking for earning rewards or enabling fiat purchases and bank transfers.

MetaMask’s User Base Explodes

MetaMask is a powerful crypto wallet that empowers crypto investors to take control of their digital assets. Interoperable with Ethereum and other EVM-compatible blockchains, the wallet offers a user-friendly experience through both a browser extension (Chrome, Edge, etc.) and a dedicated mobile app for iOS and Android.

After launching in 2016, MetaMask remains a dominant force in the cryptocurrency wallet sector. Newer competitors like Rabby, Rainbow, and Phantom still struggle to take MetaMask’s market share. With its ease of use, the wallet is still one of the top self-custodial crypto wallet applications.

Despite the overall cryptocurrency market capitalization not reaching its all-time high yet, MetaMask is experiencing explosive user growth. As of February 2024, MetaMask reported over 30 million monthly active users (MAU), nearing its record high of over 31 million set in January 2022.

This surge represents a significant 55% increase in MAU from September 2023 (19 million) and a staggering 200% growth since reaching 10 million users in August 2021. These figures highlight MetaMask’s dominant position in the crypto wallet market despite a broader market slowdown.