Ripple Outlines XRP Adoption Strategy, Unveils RippleX and Ripple Impact

San Francisco payments startup Ripple continues to push for XRP adoption as the company reinvents two of its ventures.

Ripple is rebranding its XRP investment and development arm Xpring as “RippleX.”

Monica Long, the company’s senior vice president of marketing, will serve as general manager for the newly rebranded subsidiary, according to a Ripple blog post. Ripple says its strategy is to focus on giving developers the support they need to build on the XRP Ledger and move the digital asset beyond the world of payments.

“The key to achieving complete industry transformation is removing the pain and friction that comes with integrating blockchain technology into businesses and applications. By providing resources and tools, RippleX—formerly Xpring—along with the broader XRP community, are moving the needle to build trust, utility and liquidity in the digital asset XRP…

The characteristics of XRP and the XRP Ledger—superior speed, low cost, scalability and sustainability—allow developers and entrepreneurs to seamlessly transform existing applications and unlock entirely new user experiences across payments, identity, foreign exchange, digital media and more.”

Additionally, Ripple for Good is being rebranded as “Ripple Impact.” Ripple Impact spearheads some of the San Francisco startup’s philanthropy, research and education efforts.

Ripple Impact has also teamed up with the company’s University Blockchain Research Initiative (UBRI), which provides financial and technical resources to top universities worldwide to support research and development in crypto assets and digital payments.

In August, Ripple had filed applications to trademark “RippleX” and “Ripple Impact,” though at the time it was unclear what each name referred to.

In another executive shake-up, Ripple chief executive Brad Garlinghouse says Asheesh Birla, the company’s senior vice president of product and corporate development, will serve as GM of RippleNet, which is Ripple’s network of financial institutions that leverages the company’s technology to power payments.