Snoop Dogg quits ‘smoke’ amid NFT, edibles launch rumors

The world experienced a cultural shift on Thursday as Snoop Dogg proclaimed to be “giving up smoke,” a radical change that crypto punters have turned into another crypto bet — but could the announcement be part of an edibles and NFT business launch?

The 52-year-old rapper revealed on social media this week, “After much consideration and conversation with my family, I’ve decided to give up smoke.”

“Please respect my privacy at this time.”

The statement sparked speculation that Snoop Dogg might coincidentally be gearing up for a product launch; some say for his cannabis company Leafs By Snoop, or his edibles and digital cannabis brand, Uncle Snoop’s.

In 2022, onion-flavored and cannabis-infused ‘Snazzle Os’ hit shelves in California — the first edibles product to launch under the Uncle Snoop’s brand. The ring-shaped snacks, described as more onion-y than Funyuns, were released in partnership with Tsumo Snacks.

According to the company’s trademark filing, Uncle Snoop’s aims to provide much more: “virtual cannabis goods for use in online environments” that are “all authenticated by non-fungible tokens [NFTs].”

Plans to sell “pre-rolled hemp cigarettes” and other smoking items are listed, alongside clothing and food products like potato chips, cookies, and iced-coffee.