SuperGucci’s CryptoJanky NFTs will come with this hidden gift

Let’s get one thing right about the crypto art market–the less logic you follow about appraised work in the physical world and the more you give into impulsive, unfathomably trending work, the more you’re likely to make gains from it. While there’s no commenting on the longevity of the cryptoverse, if you’re not somewhere tempted to dip your toe in it, you’re a bit late. Italian powerhouse talent Alessandro Michele of Gucci has consistently been engaging with the artists to create a community that sparks conversations about creativity from different corners of the world. This time, it’s a collaboration with the artist Superplastic whose work sees shape and form in collectible toys, vinyls, celebrity animations.

The combination of both forces–aptly called Supergucci will release a three-part series, the first of which is a drop of 10 limited edition NFTs that will be available on SUPERPLASTIC.CO and the Gucci Vault starting February 1. It’s common for NFT sellers to offer a hidden item with the purchase of digital art. In this case, collectors of the CryptoJanky NFTs will receive handmade ceramic sculptures. The art itself reimagines Gucci iconography through the perspectives of Janky and Guggimon–virtual artists and celebrities created by Superplastic.

As decentralised markets shape up based on the forces of demand and supply, Gucci has created a digital environment of their own that honours the brand’s legacy while communicating it to the future. If this isn’t a telltale sign of brands marking their territory in the virtual space, we don’t know what is.

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