UK Residents Can Win a Good Night’s Sleep in World’s First BnB to Offer Actual Sheep-Counting

Located near a hillside in dreamy rural Sussex, in a field full of the fluffy farm animals, a “sleep dome” is offering the chance to dose off counting real sheep.

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The small glamping outfit created by a sleep technology company will host two guests and feature a luxurious double-bed with views of idyllic surroundings from all angles.

After dinner and settling in for the night, guests will be encouraged to count the numbered sheep as they walk about their paddock before gently drifting off into a blissful slumber beneath the stars.

Daylight will herald a guided yoga session and a breakfast full of locally-sourced food.

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The ‘Shleep Sanctuary’ was created by sleep tech company Emma Sleep, and they have launched a contest offering two people the chance to try it when it opens in summer 2023.

The dome was created after a poll of 2,000 adults found 44% have struggled to get to sleep this year.

“The power of a good night’s sleep can’t be underestimated and it’s clear the nation needs it now more than ever,” remarked Dr. Dennis Schmoltzi, CEO at Emma Sleep.

More than a fifth (21%) of those polled have struggled to sleep due to worries over the cost-of-living crisis, while 23% have been kept up fretting about work.

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“Counting sheep is more than an old wives’ tale—it’s a tried and tested visualization technique that Brits are relying on to send them to sleep. They’re also longing for a serene and peaceful environment to drift off in when they’re struggling to relax, which is incredibly important for sleep quality.”

The study also found 23% of respondents claim their quality of sleep is worse now than ever before—with 10% even admitting they can’t remember the last time they slept well.

Trying to improve these unhappy situations, 14% of adults have employed ‘visualization tactics’ like counting sheep in a bid to get a good night’s sleep.

The study, carried out via OnePoll, also revealed factors which they believe boost their chances of sleeping well—including fresh air and the sound of nature.

“When practiced regularly, these kinds of exercises have been proven to lower the heart rate by encouraging slower breathing and activating the parasympathetic nervous system,” said Theresa Schnorbach, sleep scientist at Emma.

“Imaginative distraction is also an effective cognitive strategy to help sleep, where you imagine a pleasant and relaxing image in as much detail as you possibly can—like counting fluffy sheep as they jump over a fence.”

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“The aim is to use as much cognitive capacity as possible so that worrying thoughts are suppressed. Studies show this not only shortens the time it takes to fall asleep but also improves sleep quality.”

For a chance to win a stay at the ‘Shleep Sanctuary’ with a guest of your choice, register here.

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