Visit Milwaukee has unveiled a new way for visitors to explore Milwaukee with Authenticated Experiences, a non-fungible token marketing campaign. The tourism industry’s only immersive and interactive NFT platform, AX features collectible digital tokens allowing users to unlock exclusive real-life experiences and prizes in a scavenger hunt type format.
“This campaign is a unique opportunity to attract new visitors to our city and offer them incredible experiences while helping them explore all that our 191 neighborhoods have to offer,” Visit Milwaukee’s vice president of marketing and communications Josh Albrecht said. “AX serves as an artist platform and gives us a fresh way to position Milwaukee as a destination for both tech and travel.”
AX spotlights Milwaukee’s digital creators, iconic brands, places and people by geolocating free NFT collectibles around the city. AX’s first five custom NFT collectibles are inspired by Milwaukee’s music history through the lens of local artist T9LET. In honor of the 55th anniversary of Summerfest, the world’s largest music festival, the first 55 people to collect all five NFTs will receive access to an exclusive Visit Milwaukee AX artist experience and the chance to win two tickets to a Summerfest show of their choice in 2023 or 2024.
To collect a non-fungible token in AX, users simply:
- Visit NonFungibleTourism.com and learn where NFTs are positioned around Milwaukee.
- Go to the physical location where each NFT is plotted on the online map.
- Click on the piece of digital art to collect the NFT (Note: collectors only need to enter a name and email address to participate. Cryptocurrency and crypto wallets are not required.).
In addition to AX’s first five collectibles, AX2 will feature five NFTs geolocated on the Summerfest festival grounds from June 22 through July 8. Curated by Cullah, a Milwaukee native, artist, and musician, AX2’s Summerfest-inspired designs will unlock unique Visit Milwaukee prizes and the chance to win a Summerfest Visit Milwaukee VIP Experience.
“This is a joint effort between Summerfest, Summerfest Tech and Visit Milwaukee to lean into new and exciting technologies. It allows us to create a tech-forward touchpoint for our Summerfest attendees and provide awareness around Web3 and NFT at Summerfest Tech this year while strengthening the connection we have with Visit Milwaukee and tourism,” said Jerrod Woods, senior director of marketing at Milwaukee World Festival Inc.
As part of Summerfest’s efforts to enter the NFT and collectible space, the music festival will release its own NFT on Thursday with 1,000 limited editions available for collection. Each user who claims the special Summerfest NFT will also receive one free Summerfest general admission ticket.
The NFT will be made available with the same technology group with which Visit Milwaukee partners, Vennity.
In addition to partnering with local artists and brands, Visit Milwaukee is aligning with Vennity as its AX technology partner for online map integration and digital art minting on the Polygon blockchain. A no-code platform for creating and distributing digital collectibles in the real world, Vennity was founded in 2018 by Vlad Avesalon and Navneet Saxena.
“Milwaukee holds a special place in my heart since my wife and I spent seven-plus years here collectively, we got engaged here, I got my dog from the Humane Society here,” Saxena said. “It’s a special place and a hidden gem when it comes to tourism.”
Visit Milwaukee plans to work with other iconic Milwaukee brands on its AX campaign in addition to out-of-market partners.
Comments
Credit: Source link